The Fresh Approach is a company based in Olympia, Washington that buys organic and conventional produce from family farms and orchards primarily in the Yakima Valley. Each week, we make the trek east of the mountains and pick up fresh, ripe produce to sell at our stand at The Olympia Farmers Markets. We bring in only crops that do not grow well or in large quantity in western Washington so we are not directly competing with our local farmers. Our mission is to provide our customers with healthy quality food while supporting Washington state farmers and the local economy.